Matilda Dorotic is an Associate Professor in the Department of Marketing at BI Norwegian Business School. Her research lies at the intersection of social behavioral science and technology, with a particular emphasis on artificial intelligence (AI). She employs experimental methods, trade-off analysis, and data analytics to investigate the impact of emerging technologies on citizens, societal well-being, and public policy. Her work particularly focuses on critical AI safeguards, including transparency, explainability, human oversight, privacy, and compliance with human rights. Collaborating with the United Nations Centre for Robotics and AI (UNICRI), law enforcement agencies, municipal bodies, industry partners, and computer scientists, she examines trustworthy AI applications in high-risk domains such as public security. As a research affiliate at the Massachusetts Institute of Technology (MIT), she investigates AI-related biases in healthcare applications, particularly those resulting in discriminatory outcomes for patients and cognitive biases in decision-making processes. Matilda is also a 2024 SCANCOR alumna at Harvard University. Her research has been published in leading academic journals and supported by funding from national and international institutions.

A link to open-science paper on contextual effects of AI evaluations by citizens.